Why Do People Join Membership Sites
by Theresa Cahill
Copyright 2007 - All rights reserved
I field emails and phone calls weekly from people who have signed up for a program or programs online and need help.
More often than not, the caller has actually joined a program that was created to address the same questions I am being asked. I think to myself, "What's not right here?"
In order to be considered a viable program or service online, the website owner is required to provide something in return for your hard-earned dollars. Typically, that something is information. Information in the form of ebooks, software, or training are the most common kinds of membership sites.
When considering joining any online program, there are two questions you need to address, whether it is a membership site or not. These two questions are:
1. What is the program selling you for your money?
2. Other than promoting that program to others will it also show you how to make money online for any business?
Hence the dilemma presented above. This person arrived at the membership site sales page. They had predefined reasons for hunting for a membership in the first place. Then, hit with an offer they cannot refuse (vast amounts of cash for telling others about that membership) they totally forgot why they needed it in the first place.
The second scenario is they did not have any set plan to begin with. Instead they think that taking the "easier" route of using someone else's stuff to promote will be their ticket to online riches. No business plan, no real strategy. Unfortunately, more often than not, nothing could be further from the truth. That program, membership or not, is not your business, it belongs to someone else.
Conversely, the other scenario is the hunter had no intention of building a business. He or she was merely looking for an "easier road." Find something to promote and tell others. This creates a problem though, you are an affiliate only and not the owner of the membership or product.
This is the background painted for you, but the problem does not stop there. In the rush to tell others about their wonderful find, they totally neglect to educate themselves on the finer points of what that program (membership or not) has to offer.
They skip the details.
Keep your priorities firmly in mind. If you joined to learn how to build your own business, sure tell others about your membership, but use the tools (assuming the site delivers the goods) to do just that... build your business.
If, conversely, you joined purely for the allure of telling others and thus gaining financial benefits for yourself in the telling, at least know what you're offering. Believe it or not, morally you do have that responsibility. Know thy product.
If your reason for joining was just the allure of making money with that membership or program, then at the least learn everything there is to know about what you propose to sell. When others join under you, I would hope that you'd agree that you have a moral responsibility to that downline individual to help them succeed, too.
Educate yourself before you sell.
====================================
ABOUT THE AUTHOR:
Theresa Cahill & Jeff Greer cordially invite you to explore the unique qualities of online marketing membership programs presented at Molten Marketing
Copyright 2007 - All rights reserved
I field emails and phone calls weekly from people who have signed up for a program or programs online and need help.
More often than not, the caller has actually joined a program that was created to address the same questions I am being asked. I think to myself, "What's not right here?"
In order to be considered a viable program or service online, the website owner is required to provide something in return for your hard-earned dollars. Typically, that something is information. Information in the form of ebooks, software, or training are the most common kinds of membership sites.
When considering joining any online program, there are two questions you need to address, whether it is a membership site or not. These two questions are:
1. What is the program selling you for your money?
2. Other than promoting that program to others will it also show you how to make money online for any business?
Hence the dilemma presented above. This person arrived at the membership site sales page. They had predefined reasons for hunting for a membership in the first place. Then, hit with an offer they cannot refuse (vast amounts of cash for telling others about that membership) they totally forgot why they needed it in the first place.
The second scenario is they did not have any set plan to begin with. Instead they think that taking the "easier" route of using someone else's stuff to promote will be their ticket to online riches. No business plan, no real strategy. Unfortunately, more often than not, nothing could be further from the truth. That program, membership or not, is not your business, it belongs to someone else.
Conversely, the other scenario is the hunter had no intention of building a business. He or she was merely looking for an "easier road." Find something to promote and tell others. This creates a problem though, you are an affiliate only and not the owner of the membership or product.
This is the background painted for you, but the problem does not stop there. In the rush to tell others about their wonderful find, they totally neglect to educate themselves on the finer points of what that program (membership or not) has to offer.
They skip the details.
Keep your priorities firmly in mind. If you joined to learn how to build your own business, sure tell others about your membership, but use the tools (assuming the site delivers the goods) to do just that... build your business.
If, conversely, you joined purely for the allure of telling others and thus gaining financial benefits for yourself in the telling, at least know what you're offering. Believe it or not, morally you do have that responsibility. Know thy product.
If your reason for joining was just the allure of making money with that membership or program, then at the least learn everything there is to know about what you propose to sell. When others join under you, I would hope that you'd agree that you have a moral responsibility to that downline individual to help them succeed, too.
Educate yourself before you sell.
====================================
ABOUT THE AUTHOR:
Theresa Cahill & Jeff Greer cordially invite you to explore the unique qualities of online marketing membership programs presented at Molten Marketing
Labels: marketing, marketing membership, membership, membership program, online, program, programs
posted by OIMS at
9:39 AM
|
0 comments
