My Wizard Ads HowTo Marketing Tips and Resources for Online Entrepreneurs

Wednesday, September 27, 2006

Are You Watching and/or Doing Adsense? Important Info!

The Death of Google Adsense And Other Myths
By Titus Hoskins (c) 2006

Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profíts and income flatline... seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.

What happened?

First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.

Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on 'squeeze pages' or 'affilíate landing pages' - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-ín list or use permission based email.

The results of these changes produced an Adsense meltdown for many online marketers.

Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled 'The Death of Adsense".

Many affilíate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per clíck with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affilíate links, they can produce significantly more revenue from their web pages. Why eärn pennies per clíck when you can eärn $5, $10 or OVER $100 per clíck?

But the fine people at Google are catching on...

In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credít for signing up Adwords and Adsense accounts.

Many online marketers believe Google needs to expand on these baby steps and open their Adsense affilíate program up to third party products/advertisers. In a recent company statement Google offered some hope: "We're always looking for new ways to provide effective and useful features to advertisers, publishers, and users," the company stated "As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to eärn revenue through AdSense." Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the clíck fraud issue and the monetary returns could potentially make Adsense's revenues pale in comparison.

As more and more commerce goes online... acquiring customers for such diverse services as ínsurance, real estate, telephone, marketing, web hostíng, travel, mörtgage loans, cable TV, banking... you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.

Enormous sums of monëy will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profíts.

It can also mean huge profíts for the CPA networks like ValueClick's Commission Junction and Rakuten's LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.

Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that nevër existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affilíate/CPA companies that connect the two.

Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affilíate/CPA networks ... online marketers can reap even bigger rewards.

For an online marketer when you get a telephone call or email from the CEO or the affilíate manager with a company or service you're promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.

Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials... they just like to sit back and build more websites and content. It gives the affilíate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details. Therefore, there will always be a place for contextual ads like Google Adsense... "Rumors of my demise have been greatly exaggerated."

However, could CPA be a better alternative for the current Adsense contextual ads?

Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.

On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you're one of the unfortunate few who get trampled in the process.

About The Author
The author is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: http://www.bizwaremagic.com. For the lastest trade information in your own industry try: http://www.bizmagic.tradepub.com.
2006 Titus Hoskins.

This article may be freely distributed if this resource box stays attached.




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Wednesday, September 20, 2006

Blogging... A Starting Point Information Article

We're heading off for a long weekend getaway to Hawaii (you sigh, I'm freaking out LOL). But in the meantime, I hope you enjoy the following article for wanta-be bloggers. Simple, easy, and it will get you on the road to blogging :)

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Blogging: A Start-Up Guide
by Claire Brent

Blogging is so easy that you probably do not need a start up guide, but for those who have blogaphobia, I am doing this.

1. By reading this you are half way there. This is a blog style post.

2. If you post, you are blogging to an extent.

3. If you take my advice and get a blog, you are a blogger.

4. If you sell anything, or create money trail, you are making money blogging.

Now that I've bored you with a list, you probably want something good. I'll give it to you. If you have never blogged, this little start-up guide is for you. If you have blogged, maybe you just need a refresher course.

Anyway, you probably want to know how to blog. You know what blogging is and you know you can make money with it. What you may not know is how you start.

Well, it's easy. Choose a provider. Make sure it's someone who has the up-to-the minute programming so you don't look ancient.

Create an account - Then, start writing! Alas, you are going to say "exactly HOW do I just pop into the blog and write?"

It's not some horrid thing where you have to have a book next to you figuring out designs and codes. For the most part, there are layouts you choose from and often you can even pick colors of fonts and such. It's like decorating a living room, only this is a living room about 12 million people could possibly visit. So make it look nice!

You don't have to have software usually or anything snazzy. You simply pick a design or layout and create a look or image based upon choices that you'll be prompted to make.

Is it an article, a column? What the heck IS a blog? As mentioned before, in another article -blogs are actually entries. It's like a diary or a journal. You simply write, but note - that whatever you do not want the world to see, do not write. After you write your entry, you will be asked to publish or post it. Once you do that you still can often, go in and edit or delete it. You will usually give your blog a title. You type your entry, which you may call "blog" or "Content" and away you go. You've just blogged.

Sometimes, you allow (or not allow) the public or a select bunch you've invited to make posts or comments to what you have written. This makes for fun if you do allow it but sometimes it can be downright harsh. There is usually no screening on posts unless you specifically in your template and choices make sure no one has potty mouth or gossip mouth. The way to do this is to be a moderator, or to even hire a moderator. This way, all posts first go to an email address (they have no idea) and you or someone with some degree of ethics and standards, will edit, delete or allow the post to go through. That personally is my advice; don't let downers, potty mouths or idiots post on your site unless you are really sure that you will attract only a top-notch crowd. Since blogs are often public places - think of the blog as a public bathroom. Only let the people in who flush and wash their hands. This is an especially nice feature also for control freaks.

Do I have to be youngish? Hip? Can I be a boomer or older than dirt? Anyone can blog. There is no set rule of thumb. It used to be hip kids, journalists and maybe a select other few who did it. Now, you have grandparents who blog and let their kids blog also - and grandkids. It's a great way to keep the family as a unit if you keep everyone together, you know?

Blogs are special. They are unique. They are really nothing more than a public diary or journal - where a web site is all about people going to the site and just staring at it, a blog is all about saying, "Come on in and sit a spell" - which is why you will find that blogs tend to be more upscale, than say, a chat room or chat board. Blogs are the welcome wagon of the internet. Chat rooms are like a seedy bar. Chat boards are like hospital waiting rooms where people sometimes share doom, gloom and gossip. But Blogs are really usually positive. Sure you will have that negative blog here and there - but a decent blog owner will beget decent posters for the most part.

It is a small world. So, when you visit a blog, or when you have a blog - expect people to comment online. It's a diary where people will actually say - "this is cool, and I want to be a part of your life and share this with you" and...they will! If you allow this in the template, you will have comments that agree, disagree or just share. You may have folks promoting themselves, or you may have cheerleaders supporting your blog. Either way, it's a great way to make friends and yes, make money if that's what you wish.

You need to realize that your blog could and very well may be found on the net during someone's search. For instance, if you have certain tag words in your blog, or it's just plain popular, a key word search could turn up your blog. It's the net, and it's public. Blog smart!

Blogging is for you, even if you think it isn't. You may think you are not a writer. So what? First of all, if it is a personal blog meant for only a few folks, and you don't care that you are not a thespian of the paper, then don't worry about it. Also, you don't have to be a super-duper writer at all. Even if you are a writing savant, you certainly at least have an opinion, correct? Voice it through blogging! You also probably have a passion such as gardening, cooking or fixing old cars...that a bajillion people also have, that you could talk to and share with. Again, you can make money. If you like gardening, you may want to think about selling seeds, or dried lavender from your garden, or renting ad space or a few thousand other ways to make money. Maybe an online course where you teach the power of planting? As long as you have passion and ideas, there will always be possible ways to make money that are fun and proactive.

Blogging is absolutely one of the most easy, fun, economical yet possibly financially rewarding hobbies you can start for yourself.

About the Author

Michelle is a bona fide professional blogger. If you're aiming for six figure online profits then you NEED her fresh, upbeat advice!

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Monday, September 11, 2006

Is Your Web Site Drawing People or Pushing Them Away?

Thanks again to Kim Roach we've all got a fantastic article to read and ponder. When it comes to our web sites and laying them out, are we following the crowd? Doing what's easy? Or... are we optimizing for the EYES of our readers? Kim clues you in... you decide :)

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See Your Website Through Your Visitors Eyes
By Kim Roach (c) 2006

Every time a visitor comes to your site, they take a particular path. Their eyes move in quick motion, hopping from one hotspot to the next. If you don't know how your visitors are traveling, your conversion rates will suffer dramatically. Fortunately, there is a company who has performed in-depth testing for you, revealing the common behaviors of people viewing web pages.

The company is known as Eyetrack and they began studying online behavior in 1999. Because of these studies they have been able to help web masters to improve their site designs, headlines, font sizes, navigation, article formats, and even their ads.

They track eye movements as a visitor travels through a website and how they scan any individual page. With this information, they have created heat maps to show where visitors focus most of their attention. On these heat maps, red areas are the most popular and blue areas are the least popular.

You can see some examples of heat maps at PoynterExtra.org.

You can also find a complete summary of the EyeTrack results at: http://www.poynterextra.org/eyetrack2004/index.htm.

However, since the results comprise over 300 pages, I've provided you with the golden nuggets that can be gleaned from this study below.

Article Formats

Your visitors are certainly not reading your website word for word. They are scanning and picking out relevant information that they feel is important. Fortunately, you can attract your visitors to certain content simply by placing it in the right spots.

These simple changes can increase your salës, subscriber sign-ups, and your return on investment.

The headline, for example, is often the first element that people see on your site. To draw people into an article, you must have a compelling headline that speaks directly to your visitors needs and wants.

In fact, a change in the headline on a salës page can produce a 1,900% increase in salës. This is certainly an element that should not be taken lightly.

You might also want to begin your articles with a boldface introductory paragraph. 95 percent of readers in the Eyetrack study viewed all or part of the introduction when presented with an article to read.

On the Internet, where information abounds and the majority of people are paralyzed by information overload, most appreciate the addition of an introductory paragraph that summarizes your article.

Once they have come to the actual content, however, how do you get them to continue reading? There are a few formatting issues to keep in mind when designing the layout of your article.

You will definitely need to use short, snappy paragraphs. Eyetrack III research found that shorter paragraphs received twice as many eye fixations as those with longer paragraphs.

Most people also seem to focus on the left side of the page and look for related words that might entice them to read closer. Therefore, you will want to include some important keywords on the left-hand side of the page so that readers can quickly see them out and be pulled further into the material.

You can also encourage your readers to continue reading by using bolding and enticing sub headings.

Font Size

The Eyetrack III research discovered that smaller type encourages focused reading rather than scanning. Very interesting. In general, their testing found that people spent more time focused on small type than large type. The largër type resulted in increased scanning of the page. Of course, you don't want your visitors to be squinting to try and read your text. The key is to find the appropriate balance that will encourage readers to focus on your text more than they scan.

It was also found that underlined headlines discouraged readers from viewing the following text. Overall, visual breaks (such as a line or rule) discourage people from looking at items beyond the break.

Nöw, on to one of my favorite web design topics...

Navigation

Eyetracker found that navigation at the top of a homepage performed best, meaning that it was seen by the highest percentage of test subjects and looked at for the longest duration.

Advertising

So, what about ads? As you have probably heard, many people ignore ads. The online world has a massive case of banner blindness. However, good placement and design can often improve your results.

For example, ads in the top and left portions of a homepage receive the most attention.

[Theresa's Note: See the One Way Link Placement on my web site.]

Ads on the right side of the page don't do as well.

In addition, ads that are placed next to important editorial content can really help attract attention to the ads. These ads perform best when they are truly integrated into the actual content of the page.

If you are using images within your advertising, keep the following in mind.

Images receive much more attention if they are largër. For example, one of the test pages in the Eyetrack III test found that a postage-stamp sized image was viewed by 10 percent of the participants while an average sized photo (about 230 pixels wide and deep) drew the attention of 70 percent of the people.

Their research also showed that clean, clear faces in images attract more eye attention on homepages. So, if you are using small images within your advertisements, you may want to enlärge them a bit if you want people to be drawn to them.

On the other hand, people seem to avoid ads when a visual barrier is placed between the ad and the content.

These breaks can consist of either white space or a border.

Ads that blend into the look and feel of the page draw the most attention. In addition, text ads were also found to receive the most response.

By nöw, you may be wondering what these studies have shown about search engines. Exactly what do people look at when they are presented with a list of search engine results? Well, that is an excellent question and one that has been studied extensively.

A joint eye tracking study performed by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the majority of eye activity during a search happens within a triangle at the top of the search results page.

This area of maximum interest has been referred to as the "golden triangle". The study showed that the top 5 results (ones above the fold) received the most exposure.

Below is a chart showing the organic ranking visibility of the top 10 positions.

Rank 1 – 100%
Rank 2 – 100%
Rank 3 – 100%
Rank 4 – 85%
Rank 5 – 60%
Rank 6 – 50%
Rank 7 – 50%
Rank 8 – 30%
Rank 9 – 30%
Rank 10 – 20%

Side sponsored ads receive significantly less attention. See the overview below of the visibility of the side sponsored ads based on position:

1 – 50%
2 – 40%
3 – 30%
4 – 20%
5 – 10%
6 – 10%
7 – 10%
8 – 10%

This is largely due to an "F" shaped scan pattern in which the eye tends to travel vertically along the far left side of the results and then scan to the right occasionally if something catches its attention.

These statistics show the importance of ranking well and also of using relevant keywords within your title and description. With a relevant and interesting title and description, you can attract more eyeballs within the search engine results.

As always, keep in mind that the information gleaned from these studies are simply a guide. Nothing can beat your own testing. If you don't have good content it doesn't matter how good your layout is.

However, by using some simple layout techniques, you can influence the path your visitors take within your website.

About The Author
Kim Roach is a staff writer and editor for the SiteProNews and SEO-News newsletters. You can also find additional tips and news on webmaster and SEO topics by Kim at the SiteProNews blog. Kim's email is: kim @ seo-news.com

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Sunday, September 10, 2006

Why RSS is Critical to Your Web Site's Success

A Gentle Warning To All Webmasters About RSS
By Titus Hoskins (c) 2006

RSS is fast becoming an obsession for me. I didn't plan for it to be that way. It just happened.

I have been interested in RSS for a couple of years now but it was only around this time last year that I started taking a serious look at this little syndication standard that's changing how we communicate on the web. Really Simple Syndication. Simple phrase but it changes everything.

I figured what better way to get to know a subject than to write about it. Going through the vast resources of the Internet, blogs, forums, ebooks to collect what information I needed for my ebook and articles. The Internet is one huge storehouse of knowledge that more than supplied me with enough material to write a hundred articles.

Coming from a fine art background, I also knew the only way to really learn about a subject was 'hands on' experience. So at the same time I started to really implement RSS tactics on my own sites to get 'first-hand' evidence to prove or back up my articles and writing. I concentrated on website RSS techniques that worked with the major Search Engines; starting my own blogs and RSS feeds to enhance my sites and manipulating the search engines, feeding the spiders with very legit content to build targetëd traffíc to any keyword or market sector I wanted to promote.

Experiences that have opened my eyes wider than they have been since kindergarten and RSS is still surprising me at every turn. Only after I had started researching and writing about RSS did it dawn on me that I had no idea just how Big a Player RSS is becoming and will become in the very near future. The impact will be felt in all areas of the web.

Some of the major ones:

Google Blog Search - Which now opens up the whole area of blog content and feeds to the one search engine that counts. Google also finally embraced RSS despite its major investment in the other syndication standard - Atom. Google bought Blogger.com a while back which promotes the Atom feed.

Microsoft's Windows - The next version of Windows - Vista - will have RSS embedded into its operating system. This will open up RSS to the mass market. This will put RSS center stage for computer and Internet users.

Google Sitemaps - This XML powered system lets you update and quickly index your site's pages in Google.

Podcasting - The enormous popularity of sending audio files or podcasting is opening up a whole new audience for RSS.

Media RSS - This will permit the syndication of all types of media, including video and TV programs through RSS, further opening up RSS to becoming a broadcasting system for the Internet.

RSS Search - MSN, as well as other search engines, makes it possible to search RSS feeds for the information we need.

Mozilla Firefox Browser - This RSS powered browser with its 'Live Bookmarks' is proving very popular with surfers. It also proves you really don't have to know a thing about RSS to enjoy its benefits - it can be seamlessly integrated into the background or operating system with the end-users oblivious to even the existence of RSS.

Commercial RSS - Then there is the whole potential of RSS ads and advertising which would commercialize RSS and bring it into play by large corporations who are mainly interested in the bottom line.

Not to mention all those orange XML or RSS buttons popping up on website after website. RSS is taking on a life of its own, gaining in popularity and growing in strength. RSS is becoming a force that has to be reckoned with by every webmaster.

How about you? Is your site RSS ready? Are you taking advantage of RSS? Are you using RSS?

This is a gentle warning that you will start using RSS if you haven't already and here's why... if you want your site to remain truly competitive you must have RSS on it. Without RSS you will be losing visitors and traffíc to RSS empowered sites. You will be losing traffíc to sites that are targeting keywords with blogs and feeds. You will be losing traffíc to those sites using the XML powered Sitemaps. You will be losing traffíc to sites that are RSS User-Friendly and fully optimized for RSS.

You must have an RSS User-Friendly site if want your site to be competitive. Just ask yourself, when the next Windows browser comes online, how competitive will your site be without RSS? What role will RSS play in getting visitors and repeat visitors to your competitor's website?

Webmasters should be gearing up now for RSS, if they haven't already. You have to prepare your sites for RSS. You have to position your sites to take full advantage of the coming RSS revolution! Take advantage of Google's Sitemaps, Blog Search, RSSMedia, Next RSS powered Windows...

Get Ready. Prepare your site.

RSS is not only changing the rules, it is changing the whole ball game. RSS will transform the Internet. RSS will play a bígger and bígger role in the success or failure of your website.

Proceed without RSS at your own risk.


About The Author

To Put RSS On Your Site Within Minutes -
Visit This Link:
http://www.bizwaremagic.com/RSS/Lead_Capture_Page.htm.
For the latest and most effective Interne Marketing tools -
Visit: MarketingToolGuide.com




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Tuesday, September 05, 2006

Looking for Hot Spots to Advertise? Follow Kim!

Taking ones own advice is often the hardest thing to do (see my FREE report on computer maintenance and more)! On the verge of crashing completely, I scrambled this past weekend to get a new computer (Acer Aspire, lots of RAM and storage and only $550 with tax at Circuit City). Let's hope - for business at least - this is a good one and will last as long as my other one (10 years!).

In the meantime, writing a post just wasn't on my priority list *smile!* but as always Kim comes through with exceptional advice! Enjoy!

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Untapped Advertising Hot Spots
By Kim Roach (c) 2006

Online advertising is exploding. By 2007, online advertising spending is expected to reach over 20 billion. With such growth, a multitude of opportunities have opened up for the online marketer. Unfortunately, not all of these are worth your time or your ínvestment. That's why I would like to show you some of the untapped advertising hot spots that are currently available to you.
As an online entrepreneur, it's not enough to have a great website with quality information. You must also position yourself in front of a qualified audience of people who are hungry for what you have to offer.

So, let's explore 4 of the most lucrative online advertising spots that are currently available to you. They include CPA programs, blog ads, comparison shopping engines, and the ISEDN.

CPA Programs

Cost per action is an online advertising model that is highly undervalued. In this model, you only pay when a qualified visitor converts to a sale, registration, or other action. Because of this, CPA (cost per action) is often much less risky and often more profitable (in terms of ROI) than cost-per-clíck.

To begin your own CPA marketing campaign, you can choose from a variety of companies. AzoogleAds is the top CPA network. Within their network, you can advertise on sites like True.com, Stamps, NetFlix, BlockBuster, and a number of Fortune 500 companies.

You may also choose ClickBooth. Within the ClickBooth network, you will have access to over 25,000 of the biggest publishers in the industry.

Hydra Network, another leading advertising network, reaches over 100 million Internet users. Find out how you can tap into this traffíc at HydraMedia.com.

Each one of these companies can help you devise a successful CPA campaign that only requires you to pay when you acquire a new customer.

BlogAds

In recent years the popular belief has been that most blog readers are comprised of nerdy teenagers who live in their parent's basement.

However, this simply isn't true. Blog readers have quite a lot of buying power. In fact, according to the 2006 blogger reader surveys from BlogAds, 75% of blog readers make more than $45,000 per year. Blog readers are journalists, opinion makers, and powerful online citizens.

The blogosphere is becoming very influential on the Internet. This demographic is a hot spot online that many advertisers are missing out on.

So, how do you tap into this kind of audience? Well, there are a number of options.

One of the most popular blog advertising agencies is BlogAds. With BlogAds, you can sign up to advertise on sites like SearchEngineJournal.com, Lockergnome.com, PFBlog.com, and BlogShares.com.

Another great source of blogger advertising is the Creative Weblogging network of blogs. They power 70+ blog sites in categories ranging from personal finance and social entrepreneurship to social networking and Web 2.0. In fact, they have recently joined forces with the Washington Post, which links to some of their blogs on the homepage.

The Creative Weblogging network delivers 5 million page views per month. To find out more about their different advertising options, go to Creative Weblogging.

Wherever you choose to advertise, please keep blogs in mind. Through blog advertising, you can tap into a very targeted group of individuals.

Comparison Shopping Engines

If you're selling products online, then one of your main advertising sources should be the comparison shopping engines. Unfortunately, many online sellers do not take advantage of this potential goldmine.

Yahoo! Shopping, Google's Froogle, Bizrate.com, Become.com and other comparison sites make it much easier for you to get the online exposure you need to be successful in a very crowded online marketplace. These sites allow you to get listed by all the big names like Best Buy and Circuit City.

One of the biggest benefits of this advertising option is that visitors from comparison shopping engines are buyers. They are there for a reason. They are looking to compare prices, evaluate different companies, and buy their desired products. Because of this, the return on ínvestment from this type of traffíc is much higher; a stark contrast from the general search engines which can send you visitors who aren't truly interested in your products.

Much like traditional search engines, comparison shopping engines position your product based on a number of factors. Some of these include bid price, product price, user rating, relevance, and CTR (clíck-through rate). Each of the shopping engines has a different ranking algorithm and uses different factors to position your products.

If you would like to start experimenting with this advertising medium, I would suggest you start with Froogle, which is free. However, don't underestimate Froogle's power. Just because it's free doesn't mean that it can't send you lots of qualified visitors when used correctly.

I urge you to start taking advantage of these lucrative advertising spots for your own website. Remember, comparison shopping engines send you buyers, not browsers.

You only pay for perförmance.

ISEDN

Another untapped marketing hotspot is the ISEDN. This paid inclusion program is a cross between the older paid inclusion models and the current pay-per-clíck model.

Purchased ads are displayed in a similar manner to the PPC ads shown by Google, but advertisers are charged on a flat fee basis, not on a per clíck basis. You can buy top 10 exposure across the network for $3 to $4 per month. Your ad will then be shown across a network of 230+ members.

Through the power of the collective community, ISEDN paid inclusion ads are displayed over 150 million times per month. This equates to 150 million potential advertisng opportunities.

For more information on this advertising model visit ISEDN founding member ExactSeek.com.

About The Author

Kim Roach is a staff writer and editor for the SiteProNews and
SEO-News
newsletters. You can also find additional tips and news on webmaster and SEO topics by Kim at the
SiteProNews blog. Kim's email is: kim @ seo-news.com

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