What Is An Ezine? E-Zine? Email Newsletter? E-Newsletter?
Theresa's Note: Today, one of the emails I receive (again on a regular basis, it's that great of a resource) was a shocker to me. I guess when a person is using certain terms day in and day out, we just tend to assume everyone knows what we are talking about... and, owning an ezine ad advertising co-op, I may have become complacent assuming everyone knows ezines and what they do, what they are, how they work, etc.
Then, out of the blue, I remembered how 8+ years ago I wrote to a friend of mine who was publishing and asked her, "What the heck is an ezine?" (And my business was off and running).
So the following article does make sense to publish. And I hope you enjoy it. It's a reprint :)
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What Is An Ezine? E-Zine? Email Newsletter? E-Newsletter?
by Christopher Knight
An ezine (a.k.a. e-zine, email newsletter, e-mail newsletter, or e-newsletter) is a newsletter that is delivered via email that you can subscribe or opt-in to it.
Email delivery frequencies range from multiple times per day (almost never recommended) to daily to multiple times per week to weekly to bi-weekly, monthly, quarter or any periodic delivery schedule. Some of the best ezines are delivered dailiy, weekly, bi-weekly or month. Any delivery frequency longer than monthly is not recommended.
An important component to an 'ezine' is the permission you give the ezine publisher. Double or confirm-opt-in is the best method of subscription and this means that you not only requested to receive the email newsletter, but you confirmed your request to receive it by clicking on a confirmation link or replying to an email verification. Any ezine that does not require confirmation or a subscription process is spam (unsolicited commercial email).
What an ezine is not: Web-based only. While it is true that you can put an ezine on the web and you should do that, if your ezine is only available on the web, then it is a webzine at best...and definitely is not an 'ezine'.
An ezine usually will come in a plain ASCII text format or via a rich HTML format or allow both formats via an auto email client detection strategy called MIME/Multipart. You should never send PDF's or any other large file to your email list members unless they are expecting it and can handle it receiving your files.
Why do people publish ezines? It's a critical business tool to develop relationships within your niche, to keep in contact with your clients or members, build your credibility or perceived expertise in the marketplace and drive leads, sales and/or revenue by selling products/services or advertising along-side quality original content.
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About the Author
This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: emailuniverse.com
Keywords: advertising, marketing, classifieds
Then, out of the blue, I remembered how 8+ years ago I wrote to a friend of mine who was publishing and asked her, "What the heck is an ezine?" (And my business was off and running).
So the following article does make sense to publish. And I hope you enjoy it. It's a reprint :)
================================================
What Is An Ezine? E-Zine? Email Newsletter? E-Newsletter?
by Christopher Knight
An ezine (a.k.a. e-zine, email newsletter, e-mail newsletter, or e-newsletter) is a newsletter that is delivered via email that you can subscribe or opt-in to it.
Email delivery frequencies range from multiple times per day (almost never recommended) to daily to multiple times per week to weekly to bi-weekly, monthly, quarter or any periodic delivery schedule. Some of the best ezines are delivered dailiy, weekly, bi-weekly or month. Any delivery frequency longer than monthly is not recommended.
An important component to an 'ezine' is the permission you give the ezine publisher. Double or confirm-opt-in is the best method of subscription and this means that you not only requested to receive the email newsletter, but you confirmed your request to receive it by clicking on a confirmation link or replying to an email verification. Any ezine that does not require confirmation or a subscription process is spam (unsolicited commercial email).
What an ezine is not: Web-based only. While it is true that you can put an ezine on the web and you should do that, if your ezine is only available on the web, then it is a webzine at best...and definitely is not an 'ezine'.
An ezine usually will come in a plain ASCII text format or via a rich HTML format or allow both formats via an auto email client detection strategy called MIME/Multipart. You should never send PDF's or any other large file to your email list members unless they are expecting it and can handle it receiving your files.
Why do people publish ezines? It's a critical business tool to develop relationships within your niche, to keep in contact with your clients or members, build your credibility or perceived expertise in the marketplace and drive leads, sales and/or revenue by selling products/services or advertising along-side quality original content.
=========================
About the Author
This Ezine-Tip was submitted By Christopher Knight -- Email List Marketing Expert, author and entrepreneur. Get your weekly dose of Email newsletter publishing, marketing, promotion, management, email-etiquette, email usability and deliverability tips by joining the free Ezine-Tips newsletter: emailuniverse.com
Keywords: advertising, marketing, classifieds
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3:13 PM
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