Offline Marketing in an Online World
With the holidays upon us (yikes!) this article struck my fancy to post. Brought to you by Affiliate Programs.com
Enjoy!
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Offline Marketing in an Online World
Take advantage of the offline world of marketing to propel your site forward this holiday season.
While much of your site traffic is going to come from search engines, never overlook the potential benefits of offline marketing, especially during the holidays. All too often, online businesses limit their potential by only focusing on search engine marketing. By diversifying your marketing strategy, you can dramatically increase brand recognition and website traffic. The following offline marketing strategies are a cost-effective way to advertise your business and draw readers to your website.
Business Card Marketing
What makes business cards effective? A business card serves as a sort of introduction and helps potential customers remember you and your business. By establishing this direct connection with your audience, these potential customers will be more likely to seek out your website in the future.
Start by choosing a simple but effective design that clearly explains your identity, your purpose, and your location. Your company logo should also be prominently displayed on your business card. Provide important contact information including your name and phone number, as well as addresses for your office, e-mail and website location.
Direct Marketing
Direct mail is another relatively inexpensive offline marketing tool that can pay off in increased website traffic. Many people mistakenly begin their direct mail campaigns without carefully choosing a target audience. Who will be reading your direct mail advertisements? Before you begin, make a list of the people who you anticipate to be your core audience. Once you have chosen your audience, select what type of direct mailing you will use. Catalog, sales letters and flyers are just a few options you may want to try. Remember to place your website address where it can be clearly and easily read. Finally, follow up on every potential lead generated by your direct mail campaign. Promptly respond to any phone calls, letters or e-mails, and direct these readers to the right links that will net you affiliate commissions.
Alternative Marketing
Alternative marketing strategies are sometimes referred to as guerrilla marketing.
-Placing flyers around your community, such as on car windshields, grocery bags, church bulletin boards and in local stores.
-Selling T-shirts and other wardrobe items that advertise your business and website.
-Advertising in community newsletters, restaurants and businesses.
No matter which venue you choose, always remember to clearly identify your business and website location. These small-scale approaches can greatly improve the profile of your business within your community and can generate great word-of-mouth results.
Traditional Offline Marketing
Finally, never overlook the potential of traditional offline marketing strategies. Radio commercials, television advertisements, billboards and newspaper ads are all highly effective and proven ways of reaching out to new customers. These tools can also give you an important edge over your online competition. By establishing an offline connection with your audience, potential customers will be more likely to remember your business and website in the future.
Compliments of Affiliate Programs.com
* * * * * * *
Keywords: advertising, marketing, classifieds
Enjoy!
=========================================
Offline Marketing in an Online World
Take advantage of the offline world of marketing to propel your site forward this holiday season.
While much of your site traffic is going to come from search engines, never overlook the potential benefits of offline marketing, especially during the holidays. All too often, online businesses limit their potential by only focusing on search engine marketing. By diversifying your marketing strategy, you can dramatically increase brand recognition and website traffic. The following offline marketing strategies are a cost-effective way to advertise your business and draw readers to your website.
Business Card Marketing
What makes business cards effective? A business card serves as a sort of introduction and helps potential customers remember you and your business. By establishing this direct connection with your audience, these potential customers will be more likely to seek out your website in the future.
Start by choosing a simple but effective design that clearly explains your identity, your purpose, and your location. Your company logo should also be prominently displayed on your business card. Provide important contact information including your name and phone number, as well as addresses for your office, e-mail and website location.
Direct Marketing
Direct mail is another relatively inexpensive offline marketing tool that can pay off in increased website traffic. Many people mistakenly begin their direct mail campaigns without carefully choosing a target audience. Who will be reading your direct mail advertisements? Before you begin, make a list of the people who you anticipate to be your core audience. Once you have chosen your audience, select what type of direct mailing you will use. Catalog, sales letters and flyers are just a few options you may want to try. Remember to place your website address where it can be clearly and easily read. Finally, follow up on every potential lead generated by your direct mail campaign. Promptly respond to any phone calls, letters or e-mails, and direct these readers to the right links that will net you affiliate commissions.
Alternative Marketing
Alternative marketing strategies are sometimes referred to as guerrilla marketing.
-Placing flyers around your community, such as on car windshields, grocery bags, church bulletin boards and in local stores.
-Selling T-shirts and other wardrobe items that advertise your business and website.
-Advertising in community newsletters, restaurants and businesses.
No matter which venue you choose, always remember to clearly identify your business and website location. These small-scale approaches can greatly improve the profile of your business within your community and can generate great word-of-mouth results.
Traditional Offline Marketing
Finally, never overlook the potential of traditional offline marketing strategies. Radio commercials, television advertisements, billboards and newspaper ads are all highly effective and proven ways of reaching out to new customers. These tools can also give you an important edge over your online competition. By establishing an offline connection with your audience, potential customers will be more likely to remember your business and website in the future.
Compliments of Affiliate Programs.com
* * * * * * *
Keywords: advertising, marketing, classifieds
posted by OIMS at
6:16 PM
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